Home / Eraldo Poletto / Stuart Weitzman Taps Former Ferragamo Chief for CEO Role – Footwear News

Stuart Weitzman Taps Former Ferragamo Chief for CEO Role – Footwear News

Stuart Weitzman has a new leading man. The brand’s parent company, Tapestry Inc., has tapped former Ferragamo chief Eraldo Poletto as Weitzman’s new CEO and brand president. Wendy Kahn, Weitzman’s current head, is exiting Tapestry after less than two years in the role.

Most recently, Poletto was CEO of Salvatore Ferragamo Spa, and he departed that role in February. Before joining Ferragamo in May 2016, Poletto headed up Furla for six years. He was previously president of strategic development and international business worldwide at Retail Brand Alliance Inc., parent of Brooks Brothers.

“In Eraldo, we have found a leader who, over the last 30 years, has acquired both the global luxury experience and deep understanding of iconic brands to drive results,” Tapestry, Inc. Chief Executive Officer Victor Luis, said in a statement. “He brings a proven, successful track record in building and engaging teams and in developing and maximizing international growth across all fashion categories.”

“I am thrilled by the opportunity to lead this iconic brand,” said Poletto. “Stuart Weitzman footwear has long represented quality, style, and the beautiful combination of form and fit. I look forward to working with the team to build on this foundation as we evolve into a global, multi-category brand. It is my goal to continue to delight our customers with innovative products, amazing client experiences, and marketing programs that celebrate the confident women around the world who love our brand.”

Poletto will join forces with creative director Giovanni Morelli, who took the design reins of Stuart Weitzman last year when the founder and namesake retired. Morelli unveiled his first full collection for pre-fall ’18 and presented the fall offering during New York Fashion Week.

This is an important moment for us because we start to be part of the fashion conversation,”  Morelli told FN in February. “We want to have a broader audience and be more assertive in terms of design,” Morelli said.

The new team will be challenged to push the design envelope and expand the brand’s reach globally, while maintaining the core strengths of the brand. Weitzman, which has been a standout in a challenging climate, is saluted by retailers and consumers alike for its sharp pricing, quality, comfort and fit.

Morelli debuted handbags for fall, and the brand will likely make a play for other categories as it moves into its next chapter.

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